We love being introduced to new technology that helps make our clients’ lives easier. A few months ago we were introduced to Channable and we’re more than happy to say this is exactly what they do.
Building and managing product feeds has always been a difficult part of our the day to day management of our clients. Feeds need to be reviewed to ensure they are still optimised and working with new affiliates and marketplaces often requires a new feed where the existing one does not quite match up. This is where Channable step in. Channable is the ultimate product feed management tool especially when working with Magento.
You can easily send your products to over 1,500 price comparison websites, affiliate platforms and marketplaces from one simple dashboard including Google Shopping, Amazon, AWIN, eBay and more.
What makes Channable so simple to use? Magento links up directly to Channable allowing you to sync all of your product information and attributes over to Channable in a very short amount of time. This information is constantly updated with the feed to Channable running on a cron (timed job) to always keep your products relevant and ensure new products are available immediately for your channels. Once the data is in the dashboard, you simply link each attribute with the required attribute for the feed - of which Channable has a number of pre-existing templates for the most popular channels. There is no longer a need for a developer to match up your attributes and produce a feed.
Once you have matched your attributes, you can check this against the feed validator to ensure your feed is as optimised as it can be and giving you direct feedback on any issues, and then publish the feed straight to the channel you are planning on working with. For the more advanced marketplaces you can publish this via an API rather than a feed. Not only does Channable publish you feeds for you, it’s also the perfect order management tool for those multiple orders, giving you a clear and clean dashboard to allow you to manage your orders from Amazon, eBay and more.
Channable provides analytics for how your feeds are performing and the orders you are receiving to help you optimise your approach to your channels, and for maximum visibility, Channable can help to manage and automate your ads on Google Adwords and Bing Ads.
Needless to say, we were incredibly impressed with Channable and how easy it was to use. The cheapest package is available at a low cost of 29 Euros per month which allows you to have 500 products across 3 channels. Trusted and used by Vodafone, TUI and Phillips we’re on board with this impressive tool.