Ellis Brigham has been a destination for outdoor enthusiasts for generations, famous for expert advice, premium pieces and personal service.
This session will reveal how that in‑store reputation became a distinctive, brand‑first digital experience. It was recently shortlisted for Outdoor Site of the Year at the UK eCommerce Awards (winners announced 15 October).
You’ll hear how the team reframed a multi‑brand retailer into a cohesive brand, built an in‑house studio to replace generic supplier imagery, and encoded real expert guidance into product journeys, so customers feel supported whether they shop online or step into a store.
We’ll discuss the “before/after” moments that made the difference and how the new digital brand language now informs in‑store.
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