LAAS

Loyalty as a service

Create brand ambassadors, drive growth,
increase first party data.

Brand Ambassadors

Loyal customers become brand advocates, sharing positive experiences and driving word-of-mouth referrals. This organic promotion is invaluable in building brand trust and attracting new customers. Loyal customers spend more over time, increasing their lifetime value. They are also more likely to purchase additional products or services, contributing to steady revenue growth.

First Party Data

Long-term customers provide rich data, enabling brands to understand their preferences and behaviour. This insight allows for more personalised marketing, product development, and customer experiences. With richer first-party data, brands can create tailored experiences, offers, and communications that resonate more deeply with customers, driving engagement and loyalty. Well designed programs incentivise customers to login resulting in the ability for brands to merchandise and tailor product discovery at a deeper level.

Drive Revenue & Growth

Programs designed to reward long-term loyalty help increase CLV, AOV and incentivise repeat purchases by offering rewards for continued affinity. Offering access to exclusive products or services to loyalty program members drives higher spending as customers seek out these offerings. While many brands offer strong reward systems for their VIP customers, the true value of a loyalty program often lies in its ability to increase purchase frequency and drive higher sales volume among first-time shoppers.

Dedicated Loyalty Partner

  1. End to end delivery of bespoke loyalty projects

  2. Consultation on the right loyalty program

  3. Rewards definition including cost analysis

  4. Omni-Channel Tech Vendor selection

  5. Creative branding & asset creation

  6. Customer journey mapping and flows

  7. Email, SMS & CRM design

  8. Measurement planning and reporting

  9. Ongoing success, analysis & optimisation

Creatively Driven Bespoke Programs

Our customer-led discovery workshops are instrumental in identifying brand values, objectives, and customer journeys, enabling us to develop and execute bespoke programs tailored to your needs. In close collaboration with our design team, we craft program branding, digital concepts, and bespoke communication methods to ensure authenticity and captivate your customers.

Loyalty programs require expertise to ensure customers can understand, use and love the program thats being delivered. Once the program is launched ongoing optimisation, management and expansion is critical to keep customers engaged.

In addition to collaborating closely on program design, our team is fully equipped to effectively manage the program after its launch.

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Get Started Today

Loyalty Strategy & Consultancy
Program Design & Development
CRM Integration & Vendor Selection
Creative & Implementation
Ongoing Optimisation & Reporting

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Discover more

  1. case study

    Christopher Ward

    British luxury watch brand Christopher Ward combines British design with Swiss craftsmanship at accessible prices. The brands designs reflect clean, classic, and elegant aesthetic, with modern twists on traditional styles.

  2. case study

    Paul Smith Emails

    As part of a tech stack overhaul we collaborated with the Paul Smith marketing department to seamlessly transition to Klaviyo, transforming their entire email strategy.

    Dynamic campaigns, personalised automations and streamlined transactional emails were delivered reimagining every touchpoint for a more connected experience.

  3. News

    Paul Smith wins best digital experience

    Paul Smith was awarded best digital experience at the MACH impact awards Award in 2023.
  4. technology

    Limesharp x Centra

    Limesharp enters strategic partnership with Centra the only platform designed and built specifically for fashion & lifestyle brands.
  5. case study

    Vaara

    An athleisure brand that aims to transform and develop multifunctional womenswear. Founded by Tatiana Korsakova, Vaara designs collections that seek to transcend the traditional ideas of athleisure.

  6. News

    Nobody's Child

    Responsible fashion brand for women aiming for zero-waste capsule collections at accessible prices.
  7. case study

    Christopher Ward

    British luxury watch brand Christopher Ward combines British design with Swiss craftsmanship at accessible prices. The brands designs reflect clean, classic, and elegant aesthetic, with modern twists on traditional styles.

  8. case study

    Paul Smith Emails

    As part of a tech stack overhaul we collaborated with the Paul Smith marketing department to seamlessly transition to Klaviyo, transforming their entire email strategy.

    Dynamic campaigns, personalised automations and streamlined transactional emails were delivered reimagining every touchpoint for a more connected experience.

  9. News

    Paul Smith wins best digital experience

    Paul Smith was awarded best digital experience at the MACH impact awards Award in 2023.
  10. technology

    Limesharp x Centra

    Limesharp enters strategic partnership with Centra the only platform designed and built specifically for fashion & lifestyle brands.