Paul Smith CRM
As part of a tech stack overhaul we collaborated with the Paul Smith marketing department to seamlessly transition to Klaviyo, transforming their entire email strategy.
Dynamic campaigns, personalised automations and streamlined transactional emails were delivered reimagining every touchpoint for a more connected experience.
Partners
- Klaviyo
Released
Challenge
Re-platforming to Centra enabled Paul Smith to reassess all third-party integrations and optimise the performance of each tool. The marketing team felt restricted on on what was possible across campaigns, transactional emails and automated flows and were looking for a partner with Klaviyo expertise to guide them through the migration.
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Strategy & Approach
We hosted a series of inspiration-driven workshops, where we exchanged insights and expanded our collective expertise. Together, we evaluated what’s working well and introduced fresh, fashion-forward ideas to elevate the engagement and impact of each campaign.
Final Experience
Our design team developed a comprehensive toolkit of new components, layouts, and content ideas that has given the marketing team flexibility and speed when building out bespoke campaigns. Integrating key elements from the brand’s visual identity into the email design gives instant recognition in the customers inbox what they are reading.
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The primary goal of the email and CRM program was to increase revenue and customer engagement for Paul Smith. A major focus of our efforts was to bring creativity into how collections and products were promoted, achieved through styling tips, curated guides, and distinctive product placement.
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Collaborations allow Paul Smith to tap into new customer segments by leveraging the partner brand's audience, expanding its market presence and attracting fresh clientele. Bold variations in headers and color schemes were used to spotlight these partnerships, building excitement and engagement.
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Transactional emails are just as vital as campaigns and promotions. Order confirmation emails should not only build customer excitement but also offer opportunities to share product care tips, styling advice, and suggest complementary items for cross-selling.
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