Made by Women, for Women
Femininity in the purest state. Dream, emotion, perfection. La Perla continues to shape every woman’s desires and interprets its collections with a creative sensitivity at the highest level of elegance and style.
Limesharp were commissioned to re-imagine how La Perla could break out from a typical eCommerce product page and transition to a digital experience that focussed on storytelling and taking the customer on a journey through each collection.
Strategy & Approach
Buying La Perla lingerie is an indulgent, luxurious experience. Our objective was to mirror the experience a customer has in-store where they can see, feel and touch the delicate pieces. One of the key ways we achieved this was to change the hierarchy of imagery on the page, championing the lifestyle collection photography and using flat shots to accompany.
Designed to be treasured, we introduced brave typography, sublet animations and beautiful hand drawn illustrations that combine on the page and highlight the craftsmanship and detail of every collection.
- UI Design
- UX Design
La Perla lingerie inspires, uplifts and empowers as soon as you slip it on