Serena Bute
A luxury fashion brand made in natural, sustainable fabrics built around ease, comfort and versatility with an emphasis on clean lines and effortless style.
Partners
- Shopify plus
Challenge
Limesharp was commissioned to deliver a re-imagined, brand-led commerce experience that leveraged Shopify 2.0 features. Bringing a chic, consistent and sophisticated aesthetic was part of the key objectives for the project.
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Strategy & Approach
Through our customer research and insights project we found the Serena Bute customer wanted style advice and guidance throughout their journey. The brand prides itself on it's personalised styling service which was actively highlighted in the shopping experience.
We focussed on surfacing size, fit, material and sustainability information while ensuring photography and video assets could immerse the customer in the luxurious product.
Final Experience
Serena Bute has garnered a following among fashion-forward individuals who appreciate understated luxury and timeless style. The design work has allowed the brand to reflect these values within it's digital store, at the same time bringing greater technical flexibility within Shopify across merchandising and storytelling.
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The release of Shopify 2.0 has brought greater flexibility for brands looking to enhance the shopping experience with rich content. The improved theme architecture, flexible sections and enhanced metafields were incorporated into Serena Bute's online store, allowing for engaging editorial content that resonates with their customers.
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During discovery workshops, outfitting was identified as a key way for Serena Bute to increase AOV, enhance customer experience and improve product visibility. A bespoke merchandising strategy for outfitting was chosen to ensure authenticity and build brand loyalty.
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