Designer swimwear for all seasons
Inspired by the world’s most glamorous beach destinations Heidi Klein creates elegant luxury swim & resort wear, dedicated to finding the perfect fit. Heidi Klein remains an independent brand that evolves each season with chic and elegant designs for the well-travelled client.
Heidi Klein approached us to re-design the key eCommerce pages on their existing Magento 2 store. Simply put, the UX & UI did not match the luxury product being showcased. The site was in need of an aesthetic overhaul.
Strategy & Approach
Working alongside the Creative Director and eCommerce Manager we discovered that, while the core messages of design, fit and quality featured throughout the customer journey, a premium feel was not being conveyed by the site.
We visually refined all areas of the site, including the branding, introducing two new typefaces. We stripped back the UI giving prominence to the photography and video, using subtle beachy tones throughout the site to transport the customer to their dream getaway.
- UX Design
- UI Design
Custom & Unique Features
The introduction of a visual navigational menu allows the user to quickly identify categories efficiently and provides an opportunity to showcase the product using lifestyle photography.
With mobile traffic of 75% and up we took a mobile first approach to the design ensuring a clear customer journey without losing brand identity and the eye for detail found on the desktop experience.